So, to continue from The Emergency Room Trick - Part I - Beware… I’d spoken to the Insurance Commissioner’s consumer hotline and the gentleman there brought up a point I hadn’t thought of. Even if the hospital had told me that all the ER doctors didn’t take Blue Cross, was I in a position at that time to go somewhere else?

The answer is… not really. I mean, I wasn’t going to die if I didn’t get seen immediately, but did I have the stamina and presence of mind to go home, get on the internet, go on the Blue Cross web site and figure out how to tell which hospitals had ER staffs that took Blue Cross, then drive to the other hospital? And what about the people who come in by ambulance? Are they really in a position to comparison shop at that time? The answer to those questions is a resounding “NO”.

So what is the solution? Do we lobby our states for laws to make ER docs take every insurance? In theory, it sounds good. But in practice, the insurance companies would have too much power over doctors because if the insurance companies came up with outrageously low rates, the doctors wouldn’t have the legal power to say no to them. Plus, you know the medical lobby would spend millions to try to defeat laws like that.

Okay, then do we legislate that your health insurance must give you full coverage on Emergency Room fees to the extent that you pay the same percentages whether the doctor takes your insurance or not? Once again, it’s that same problem. Now the doctors are free to bill whatever they want and the insurance companies are taking the beating. And, therefore, the insurance lobby would spend millions to try to defeat laws like that.

With each proposal, you give one group (doctors or insurance companies) an ability to set unfair rates and remove the other group’s ability to refuse them. Despite the fact that both are rich groups that piss us off, giving one that much power to stomp on the other would end up being bad for everyone in the long run.

The solution, in my opinion, is in three parts…

1: More proactive disclosure. Hospitals cannot just put some vague language about third parties in their paperwork that you sign. They have to provide you with a personalized list of their doctors and departments that do or do not take your insurance before you sign the forms to let them treat you.

Remember Part I, where I said I could build them a database for generating forms like this in a day? It is neither difficult or expensive for them to do this. Only when you come in via ambulance, and this really shouldn’t be a distraction from your care, is there an exemption from this.

2: We, as consumers, need to be prepared. Even if item 1 was implemented, if you’re in the Emergency Room, you’re not really ready to get up and leave when you get that list, especially if you’re in great pain. But, if you know ahead of time which Emergency Rooms have doctors that take your insurance, and you’re not in a situation where a few extra minutes could mean the difference between life and death, you can save a lot of money by going to the right Emergency Room for you.

And how should you prepare yourself? Call your insurance company and ask. Why not go online? That takes us to…

3: Provider directories that make sense. Finding out which hospital emergency rooms take your insurance is more difficult than it seems. According to my health insurance’s online provider directory, the hospital took my insurance. I assumed that meant that all doctors and departments there did too. That wasn’t the case.

To find out which hospital emergency rooms I could go to, I had to do a search for “Emergency Medicine” facilities, not “Hospital” facilities. But even then, the facilities were named by the doctors’ group that did the billing. At three out of seven facilities within 40 miles, including the closest one, the names of the doctors’ groups didn’t include the name of the hospital. I actually had to check their addresses on Google to see if they were “doc-in-a-box” urgent care centers or at hospitals.

This is why I tell you to call customer service, rather than try to navigate this maze yourself. Call your insurer and ask which hospitals near you have Emergency Room docs that take your insurance. And do it every few months, because that information can change.

As I’ve noted before, I’ve built database-driven sites and I know how they work. The online provider directory doesn’t have to be confusing. If the insurance companies designed the database behind their online provider directory better and had the web site ask it the right questions, then when you looked up a hospital it would not only tell you whether the hospital accepted your insurance, but also which of its departments did (i.e. Oncology, Emergency Medicine, Radiology, etc.).

And the cool thing about calling… Calling them costs them a lot more than if you use their web site. Hopefully, when they see their call center costs rise, they’ll actually try to figure out why and not just outsource their call centers to India. If they do analyze the types of calls, they’ll make the directories make more sense, which would probably be cheaper over the long haul than a call center in Bangalore.

Still, all of this only applies to when the medical issue isn’t so critical that you have the option to decide where you go. If you don’t have the option (i.e. you’ve been rushed there in an ambulance, you’re stuck). How do we solve that? I really don’t know. But this blog does allow comments, so you’re welcome to post your suggestions.

Read the previous post: The Emergency Room Trick - Part I - Beware

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